Smart CLM

What do we mean by “SMART” CLM?
Simple – A tool that is easy and intuitive to the end user
Manageable – A solution that does not require substantial resources to implement or operate
Affordable – A digital solution that does not cost a fortune
Responsive – A tool that presents engaging digital content and provides actionable results
Technically sound – A solution that is field tested.

Actually, we prefer interactive relationship marketing or IRM as opposed to CLM. Why? There are many factors that drive Rx behavior and CLM supports but one channel, the live detail. Unless you are fully integrating and understanding all facets of Rx behavior, then one is not truly closing the loop.

Here is how we are different. We believe digital content can create engaging and lasting impressions which can influence prescription writing behavior. We are offering an alternative to CLM by partnering with leading digital agencies. Our fundamental core philosophy is simple is better. Let’s start with a few questions.

Do leading digital advertising agencies have CLM like capabilities?
Yes in fact, the larger agencies have dedicated technology groups with many digital deployments under their belt. These agencies have approached the digital revolution with an eye towards the user and a platform to make a lasting impression with a physician.

Is it necessary to integrate my digital player with our salesforce automation system?
No, once you make a decision to integrate with an SFA you immediately relegate your “brand strategy” into an IT strategy. We do not believe you need a live link into the SFA to promote the objective of delivering a positive impression to the physician.

Is it true that CLM can accurately make predictions for my digital strategy?
No, data accuracy is an issue and there are many other factors mentioned above that drive sales performance.

We enable creative output. Religent technology provides gold standard infrastructure support to “push & control” creative content ensuring it reaches the intended audience efficiently and effectively. We also “pull” creative content impressions to give brand marketing feedback on message effectiveness. Our goal is to optimize the flow of information to allow creative agencies to focus on what they do best – create engaging and relevant messaging. Religent technology is open and flexible meaning that we can seamlessly integrate with your existing tools and solutions so you don’t have to spend unneeded resources [time and money] repurposing, retraining or retooling creative output. This approach gives brands and marketers a flexible and low cost solution to promote an engaging discussion between representatives and physicians.